TAM Builder Blog

Insights for B2B Sales Teams

Practical guides on territory planning, ICP scoring, and building a more effective sales motion.

April 26, 2026 6 min read

How Many Accounts Should Each Sales Rep Have?

Most teams assign 200-400 accounts per rep. They should assign 100.

April 26, 2026 5 min read

How to Build Sales Territories That Actually Work

Equal territories sound fair. But they're not — and here's the math that proves it.

April 26, 2026 5 min read

ICP Scoring for B2B Sales Teams: A Practical Guide

Your ICP is probably a persona, not a scoring system. Here's how to turn it into a repeatable framework.